Board Thread:General Discussion/@comment-28651072-20161112031348/@comment-1290700-20171018183132

Xane123 wrote: Hug...dolls...will they make the official plushes decent sizes (Cure Happy size) with suspicions like these?

Also, I think it'd be pointless to have a topic to ask this random legal question, but why file trademarks way before the season starts? Probably because they want to get a head start on promoting it, and to give themselves a time buffer in case the trademark process takes longer than expected. I'm no expert, so someone else could probably give a better answer, but that's what I could come up with.