Board Thread:General Discussion/@comment-31524712-20181013103752/@comment-5469588-20181023212418

Nipasu wrote: GlitterInformer wrote: Darth0Gonzo wrote: Nipasu wrote: The only 'restoration' dub I'd like to see is if it's given the original Pretty Cure name back. Most likely not happening. I think the reason they named it Glitter Force in the first place was because the guys who dubbed Futari wa owned the American rights to the name "Pretty Cure", and "Precure" wouldn't fit as well with the lip flaps. I have no proof of this, though. It fit the lip flaps of the Futari dub, especially if you consider Pretty Cure being 'Purikuya'. (Sorry if spelling is wrong XD)

I think the renaming happened because Saban knew that Western fans wouldn't catch up with the Pretty Cure series' as a whole, so they changed Smile to 'Glitter Force' to give the appearance that a whole new franchise was created. That way Westerners wouldn't feel like they were missing out on anything and that the GF franchise begins with the Smile dub.