Thread:CureHibiki/@comment-25034020-20171216114835/@comment-31119526-20180129111643

On that same page it also says "Kuraiasu Corporation.". It looks to me like another case of the website maintainer making up a romanization that looks suitable to someone who only speaks Japanese, but doesn't actually have any official status.

Problem of course is that the people who are in charge of what's official or not don't even think of names in Latin alphabet. As far as they're concerned the only official name is the kanji or kana one.

So we're left with a choice, follow the website maintainer's version, knowing that it's made up by someone who is not in charge of official naming and just picks what looks okay to a Japanese audience, or ignore that and come up with a romanization or translation ourselves.

It's obvious that クライアス社 is a pun on them having evil plans for everyone's tomorrows. So do we want to keep that meaning clear, or use something that looks less obvious and more "name"-ish? In the former case, we keep "Gloomy Tomorrow", in the latter case, "Criasu" or "Kuraiasu" are equally usable.

If you insist on the less explicit one, I'd suggest that "Kuraiasu" at least keeps the standard romanization so the origin of the name is not completely obfuscated.