Happiness Charge Pretty Cure!

Happiness Charge Pretty Cure! (ハピネスチャージプリキュア！), is a Japanese magical girl anime series produced by Toei Animation and the eleventh installment in Izumi Todo's Pretty Cure franchise. It is stated to air on February 2nd, 2014, succeeding Doki Doki! Pretty Cure on its initial time slot. The season celebrates the franchise's 10th anniversary, having been ten years since Futari wa Pretty Cure. The series' themes are mirrors, fashion, dance and desserts. Alongside Nagamine Tetsuya as its director, it will have Narita Yoshimi as its head writer.

Production
Happiness Charge Pretty Cure! was first announced on by Toei in the Japan Patent Office for a variety of goods on October 2 and made public on October 24. In an issue of Nikkan Sports' Pretty Cure Shimbun newspaper, ''Doki Doki! Pretty Cures Producer, Hiroaki Shibata, confirmed the series after confirming Doki Doki! Pretty Cure''s 49 episode run and will air in the beginning of February 2014. A posting for Nintendo 3DS merchandise on Amazon revealed designs for the two main heroines, Cure Lovely and Cure Princess.

In January 3, 2014, Megumi Nakajima of Macross Frontier fame announced she will voice the series' main character, Megumi Aino. She stated that Pretty Cure was something she has adored for a long time, so it was like a dream to be allowed to star in it herself. It is the first time she took another lead anime role after announcing her indefinite hiatus from her music career at the end of March 2014. A day later, the first commercial for the series was aired in the end of DokiDoki Pretty Cure!, showcasing Cure Lovely and Cure Princess's transformations.

Synopsis
Happiness Charge Pretty Cure! episodes

All around the world, Pretty Cures have been fighting against the invasion of the enemy known as Saiark! Shirayuki Hime, the princess of Blue Sky Kingdom is in fact a Pretty Cure, but unable to defeat the enemy alone, she is fallen behind the others and is in a quite a terrible situation.Then, on her quest to find a partner, she meets Aino Megumi (Cure Lovely) and they begin to battle the enemy together.Having learned that assembling all PreCards, you can get any one wish fulfilled, the team up with the fairy Ribbon to protect the world peace, transform, dress up and form change as they fight! With the dress-up theme beloved by girls, a completely different Pretty Cure story begins!

Cures

 * Aino Megumi (愛乃 めぐみ) / Cure Lovely (キュアラブリー)
 * The protagonist whose redeeming features are her happy-go-lucky attitude and smile. When people who feel troubled or depressed want to be left alone, she unintentionally meddles in their issues. Though she is awkward/tactless, and her attempts at helping others often end in failure, she thoroughly looks to the positive and is skilled at seeing the good in people. She has an interest in cute fashion, but her fashion sense is not exactly the best. Her standard signature color is pink, and she can change into two alternate forms, the red "Cherry Flamenco" (チェリーフラメンコ) and the yellow "Lollipop Hip Hop" (ロリポップヒップホップ). She is represented by hearts.
 * Shirayuki Hime (白雪 ひめ) / Cure Princess (キュアプリンセス)
 * The princess of the Blue Sky Kingdom, a rather selfish and spoiled fashion victim. To save the Blue Sky Kingdom from being totally ruled by the evil organization of the Phantom Kingdom, she becomes a Pretty Cure, except she is easily scared and will immediately try to escape from in the middle of fights. Because of her shyness, she never had friends until meeting Megumi. Her standard signature color is light blue, and she can change into two alternate forms, the dark blue "Sherbet Ballet" (シャーベットバレエ) and the green "Macadamia Hula Dance" (マカダミアフラダンス).  She is represented by circles.
 * Omori Yuko (大森 ゆうこ) / Cure Honey (キュアハニー)
 * Megumi’s friend and classmate. She has this snuggly and fluffy atmosphere about her, so she is a soothing personality that calms her surrounding. Her home is a lunch store, so she loves eating and making food. Her standard signature color is yellow, and she can change into the blue and red Popcorn Cheer (ポップコーンチアー). She is represented by clovers.
 * Cure Fortune (キュアフォーチュン)
 * A mysterious Cure who helps the weak and has a strong sense of justice and a gentleness when she consoles people. Her parents disappeared around the time Saiarks started appearing. With her sense of duty as a Cure and her excellent fighting skills, she goes on her own to bring down the Saiark one by one. Her standard signature color is purple. She is represented by stars.

Allies
 * Ribbon (リボン)
 * Hime’s mediator, as well as Cure Lovely and Cure Princess’s fairy partner. Despite her cute appearance, she is silver-tongued and much more gutsy than Hime.
 * Glasan (ぐらさん)
 * Cure Fortune's fairy partner.
 * Blue (ブルー)
 * The spiritual being of Earth who endows the heroines with the power of Pretty Cure.

The Phantom Empire

 * Queen Mirage (クイーン・ミラージュ)
 * The queen of the evil Phantom Empire during its attack on Earth. She resembles a butterfly and wields a staff.
 * Deep Mirror (ディープミラー)
 * A magical mirror who is always seen in with Queen Mirage. He acts as her advisor.
 * Namakeruda (ナマケルダ)
 * The first general of the Phantom Empire. He has grasshopper's antenna from his hat and holding a cane.
 * Unamed general
 * The second general of the Phantom Empire. A lady wearing a pink dress and a hat with the apple as a symbol and holds an umbrella.
 * Unamed general
 * The third general of the Phantom Empire. A man wearing the military uniform with glasses as a symbol.
 * Saiarks (サイアーク)
 * The monster of this series. They wear sunglasses and scarves with three different color summoned by one of the general. They were created when the general trap the people with a mirror to take away their happiness.
 * Queen Mirage Assistant (クイーン・ミラージュアシスタント)
 * She is the Queen Mirage's assistant.
 * Choiarks (チョイアーク)
 * A group of numerous underlings who work for the Phantom Empire. They don't speak proper word and they speak 'choi'.

Others

 * Sagara Seiji (相楽 誠司)
 * A 14 year old boy, who lives next door to Megumi. Megumi and Seiji have been friends since kids, and Seiji understands Megumi's weak and good points. Seiji loves martial arts and diligently trains everyday at a karate dojo. Although he's popular with girls, he has no interest in a relationship and wants to focus on his training.
 * Sagara Mao (相楽 真央)
 * Seiji's sister.
 * Aino Kaori (愛乃 かおり)
 * Megumi's mother.

Items

 * PreChanMirror (プリチェンミラー)
 * The Cures' transformation item. Its name is short for "Pretty Change Mirror".
 * LovePreBrace (ラブプリブレス)
 * Cure Lovely and Cure Princess' main attack item.
 * Triple Dance Honey Baton (トリプルダンスハニーバトン)
 * Cure Honey's main attack item. It has three modes: Baton, Ribbon and Maracas.
 * PreCards (プリカード)
 * The season's main collectible items, which the Cures use to transform and change forms. If happiness wells up within the fairies Ribbon and Glasan, Ribbon and Glasan's nose gets ticklish and a card is formed.  When all of them are gathered, any wish can be granted.

Trivia

 * This is the second Pretty Cure series to have changing forms, preceded by Futari wa Pretty Cure Splash Star, as well both series also use cards as their transformation item.
 * This is the fourth series to have its heroines transform through cards.
 * This is the first series since Yes! Pretty Cure 5 GoGo! where the Cures do not wear chokers or any form of neckwear while they are in their regular Cure forms, and also the second since GoGo! had the Cures wear vests in their transformed state.
 * This is the fourth series to have bracelets as attack weapons.
 * The series is similar to Heartcatch Pretty Cure!
 * Both have four main Cures with the same color schemes (pink - Lovely and Blossom, blue - Princess and Marine, yellow - Honey and Sunshine, and purple - Fortune and Moonlight);
 * Both have yellow Cures that use different attack items (Sunshine uses the Shiny Tambourine rather than a Flower Tact, and Honey uses the Triple Dance Honey Baton rather than the LovePreBrace)
 * Lovely and Blossom both have similar hair styles along with Princess and Sunshine.
 * Both have Cures that gained their powers prior to the beginning of the story (Princess, Fortune and Moonlight)
 * Both series have a fashion theme.
 * Both series are directed by Nagamine Tetsuya
 * Both have mook characters (Snackeys and Choiarks)
 * Both series' main characters are voiced by Japanese idols. (Cure Blossom/Tsubomi was voiced by Nana Mizuki, Cure Lovely/Megumi was voiced by Megumi Nakajima)
 * The way the items that they receive are produced from the fairies in similar processes in the human body (HeartCatch's fairies pooped the Heart Seeds, and Happiness Charge has the fairies sneeze out the PreCards).
 * Both series' first ending themes mention fashion in them.
 * Both have main Cures who run a store (Erika runs Fairy Drop, Yuko runs a fashion shop)
 * Itsuki and Yuko have similar hairstyles.
 * Both series' have Cures to wear undergarments before their Cure vestements (HeartCatch's Cures are wearing frocks, while Happiness Charge's Cures wear strapless tops and miniskirts).
 * Some fans hoped that Happiness Charge Pretty Cure! would be the sequel of Heartcatch Pretty Cure! because first letters were the same, despite Yes! Pretty Cure 5 GoGo! being confirmed to be the last sequel.
 * This is the first Pretty Cure series to have Cures fighting in different countries, as well as the second canon source to have Pretty Cures be well-known among civilians through news broadcasts, following Pretty Cure All Stars New Stage: Mirai no Tomodachi.
 * This is the second series, after Yes! Pretty Cure 5, to have a female lead villain.
 * Despite all the Happiness Charge Pretty Cures appearing in the opening, only Cure Lovely and Cure Princess appear in the ending.
 * This is the second series where in transformation the hair forms before clothes, after Doki Doki Pretty Cure, however this is the first series where the hair forms before saying the transformation phrase.
 * This is the first series where the Cures can actually fly without any upgrades.
 * This is the fifth series that the Cures all the same age(14), after Futari wa Pretty Cure, Futari wa Pretty Cure Splash Star, Fresh Pretty Cure! and Smile Pretty Cure!.
 * This is the first season where someone other than the lead Cure's transformation is shown first.  Hime's sequence is shown before Megumi receives her powers.
 * Happiness Charge Pretty Cure is similar to Yes! Pretty Cure 5 and Smile! Pretty Cure, since both series has the theme of wish granting when specific items are collected (Pinkies in Yes! Pretty Cure 5, Cure Decors in Smile Pretty Cure and PreCards in Happiness Charge Pretty Cure)
 * The design of PreCards are somewhat similar to the Rider Cards from Kamen Rider Decade (coincidentally also a 10th anniversary season), both have a barcode on the side and a magenta border. Both are also used to access forms and powers of the main protagonist's abilities.
 * This is the first season that all of the cures wear black.
 * This is the second series where all the Cures have ponytails and twintails, after Doki Doki! Pretty Cure.

Merchandise
Please refer to main page Happiness Charge Pretty Cure! Merchandise.

Gallery
{{Scroll_box||content= ===Official Art/Profile===

Official Desktop Wallpapers

 * Official Logo and Title Card
 * Oficial Poster Happiness Charge Pretty Cure!
 * First Announcment of Happiness Charge
 * Happiness Charge Pretty Cure! Group
 * Official Board on Toei Animation.
 * Happiness Charge Pretty Cure Preview Poster
 * Photo from Pretty Cure All Stars New Stage 3: Eien no Tomodachi
 * Pretty Cure All Stars New Stage 3: Eien no Tomodachi
 * The Choiarks and a cellular phone Saiark
 * Cure Lovely and Cure Princess from the website
 * Happiness Charge! Cures and Dokidoki! Cures
 * Official wallpaper for February (TV Asahi)
 * Official Logo
 * Oficial Poster Happiness Charge Pretty Cure!
 * First Announcment of Happiness Charge
 * Happiness Charge Pretty Cure! Group
 * Happiness Charge Pretty Cure Preview Poster
 * Photo from Pretty Cure All Stars New Stage 3: Eien no Tomodachi
 * Pretty Cure All Stars New Stage 3: Eien no Tomodachi
 * The Choiarks and a cellular phone Saiark
 * Cure Lovely and Cure Princess from the website
 * Happiness Charge! Cures and Dokidoki! Cures
 * Official wallpaper for February (TV Asahi)
 * Official Logo
 * Oficial Poster Happiness Charge Pretty Cure!
 * First Announcment of Happiness Charge
 * Happiness Charge Pretty Cure! Group
 * Happiness Charge Pretty Cure Preview Poster
 * Photo from Pretty Cure All Stars New Stage 3: Eien no Tomodachi
 * Pretty Cure All Stars New Stage 3: Eien no Tomodachi
 * The Choiarks and a cellular phone Saiark
 * Cure Lovely and Cure Princess from the website
 * Happiness Charge! Cures and Dokidoki! Cures
 * Official wallpaper for February (TV Asahi)}}