Doki Doki! Pretty Cure

Doki Doki! Pretty Cure (ドキドキ！プリキュア), loosely translated as "Heartthrob Pretty Cure", is a Japanese Magical Girl Anime series, the tenth and the current installment in Izumi Todo's Pretty Cure series. Produced by Toei Animation, the series commemorate the tenth anniversary of the Pretty Cure Series and premiered on February 3, 2013.

Confirmation and Development
Doki Doki! Pretty Cure was first revealed on October 25, 2012 after Toei filed the trademark at the Japan Patent Office for a variety of goods on October 2. and the official logo was revealed in the January issue of Kodansha's Nakayoshi magazine. The series will commemorate the tenth anniversary of the Pretty Cure Series in 2013, replacing Smile Pretty Cure! on its initial timeslot.

The key visual first revealing the Cure's look was a poster officially released by Asahi TV on 8 Dec 2012. The poster officially confirmed the presence of 5 mascots, one of them named Sharuru (4 companions that can become mobile phone transformation devices, plus a baby mascot), the lead character's name as Aida Mana, the enemy's name Jikochuu, and a key location in the story Clover Tower.

Story
From the Asahi TV poster:

Aida Mana is a girl who is always eager to do things for the sake of others.

One day, when she was visiting the Clover Tower during her school's orientation program, an enemy named Jikochuu appeared suddenly, and tried to manipulate her inner heart! To fight this enemy, she borrowed power from a fairy named Sharuru, and a magical device called the Lovely Commune to transform into Pretty Cure!

To protect the peace of the world, other legendary Pretty Cure soon joined her in battle! A mysterious baby also appears, making each day a "Heartthrob" experience! The 4 Cures, always holding "love" in their hearts, are battling for the world's fate!

From Toei Animation Website:

Just when Mana Aida, second-year student at Ōgai 1st Middle School, was about to reach the observatory at the top of the Clover Tower in her town, a monster appears. Mana, who jumps into action without thinking, is met by Sharuru, a fairy from the Trump Kingdom. With her help, she transforms into Cure Heart! Together with her childhood friends Rikka and Alice (along with the mysterious Cure Sword from the Trump Kingdom), Mana protects Earth from the invading Jikochū monsters.

Cures
Aida Mana (相田 マナ) / Cure Heart (キュアハート)-The bright and energetic student council president of Oogai First Public Middle School in her second year. She's a person who believes actions speak louder than words, and will often jump in to help others without even thinking about it. Both elders and youngsters around her believe in her leadership capabilities.

Hishikawa Rikka (菱川 六花) / Cure Diamond (キュアダイヤモンド)-The student council secretary in Oogai First Public Middle School. She's Mana's childhood friend. She was always protected by her back then, which makes Rikka always believe in Mana, but Rikka always protected Mana when she was a trouble maker. She is also one of the ten best students in national mock exams.

Yotsuba Alice (四葉 ありす) / Cure Rosetta (キュアロゼッタ)-A student in Nanatsu Hashi Academy for girls, which only rich people can afford because she's the heir to the Yotsuba Zaibatsu. She's childhood friends with Mana and Rikka. She's a kind person, sweet, talented and gentle, but often flaunts wealth involuntarily.

Kenzaki Makoto (剣崎 真琴) / Cure Sword (キュアソード)-The royal guard of Trump Kingdom in parallel worlds. She came to Japan to find the princess after her nation was invaded and became a super idol and extremely popular fashionista. Cool and always has a strong sense of responsibility, but harbored remorse for feeling that she didn't protect the princess, and doesn't get along well with her new allies.

Madoka Aguri (円亜久里) / Cure Ace (キュアエース)-A mysterious Cure, who appears saving the Cures' life in the end of Episode 22, and reveals herself as Aguri, in Episode 23. She is a smart, wise, and powerful person.

Mascots
Sharuru (シャルル) - Heart's rabbit-like fairy partner. The most passionate of all the four mascots, she has a passionate heart and always works hard. She ends her sentences with "~charl!".

Raquel (ラケル) - Diamond's dog-like fairy partner. She is very reliable to the other fairies, much like her partner. She ends her sentences with "~quel!".

Lance (ランス) - Rosetta's bear-like fairy partner. He is the youngest out of the four mascots, and a little spoiled. He ends his sentences with "~lance!".

Davi (ダヴィ) - Sword's cat-like fairy partner. She is very independent, but she often worries about her partner. She ends her sentences with "~dabby!" Davi is able to transform into a human, and acts as Makoto's manager under the name "DB". It is currently unknown whether or not the other fairies have human forms as well.

Ai (アイ) - Ace's baby-like fairy partner. She is also called Ai-Chan by the Pretty Cure girls of this season, she is a baby mascot who made her first appearance in episode 8. As a baby, she never says a word, but only smiles.

Trump Kingdom
Princess Marie Ange (マリー・アンジュ王女) - The princess of Trump Kingdom, who's being protected by Cure Sword before the beginning of the story. She is transported to the Human World and has gone missing, much to Cure Sword's dismay.

Sir Jonathan Klondike (ジョナサン・クロンダイク)- A knight from the Trump Kingdom, who disguised himself as Okada Joe, a shopkeeper who sells Loveads of any kind, he has hope on finding Princess Marie Ange, whom he is betrothed to, with the help of the Cures.

Villains
Selfish Trio (ジコチュートリオ)
 * Ira (イーラ) - A young boy who has light blue hair and batwings behind his ears.
 * Bell (ベール) - A middle-aged man who wears sunglasses and batwings behind his ears.
 * Marmo (マーモ) - A model like woman who wears pink tube hat and batwings behind her ears.
 * Leva (リーヴァ) - A man, who looks like a clown, wears make-up, and has a hat and deputy of the group. His first appearance is on Episode 23.
 * Gula (グーラ) - A man, who is taller than the other members of the Trio, he has spiky hair, and has sharp teeth and deputy of the group. He likes to eat things. His first appearance is on Episode 23.

Jikochū (ジコチュー) - Monsters summoned by the villains of the series to battle the Pretty Cure.

Regina (レジーナ Rejīna) - A girl who wears a black dress, has yellow hair and is a second in command of the Selfish Trio. She is the daughter of the Selfish King. Throughout the series her eyes are blue meaning she is a friend to the Cures, but when her father finds out, he brainwashes her making her eyes turn red, and her personality changes and she becomes very evil.

Selfish King (キングジコチュー) - The main antagonist of the series. He was the one who destroyed Trump Kingdom. He is also the father of Regina.

Items

 * Cure Loveads (キュアラビーズ) - the Transformation and Attack Item of the Pretty Cures.
 * Lovely Commune (ラブリーコミ­ューン) - the Transformation and Attack Device of Pretty Cures.
 * Love Heart Arrow (ラブハートアロー) - the main weapon of the Pretty Cures.
 * Love Eyes Palette (ラブアイズパレット)- the Transformation Device of Cure Ace.
 * Love Kiss Rouge (ラブキスルージュ)- the main weapon of Cure Ace.

Locations

 * Trump Kingdom (トランプ王国) - An alternate world ruled by Princess Marie Ange.
 * Oogai First Middle School (大貝第一中学) - Mana, Rikka and Makoto's school.
 * Nanatsu Hashi Academy (七ツ橋学園) - Alice's school.
 * Clover Tower (クローバータワー) - Where Mana first met Sharuru.
 * GoGo! Jikochū (GoGo！ジコチュー) - The Selfish Trio's hideout and their base in earth.

Trivia

 * Doki Doki! Pretty Cure is the fourth series that has the fairy mascots transforming into Communes
 * The Selfish Trio members' names are based on three of the seven demons that represent the Seven Deadly Sins: Ira from Ira (Latin word for "anger", representing wrath), Pell from Belphegor (demon of sloth) and Gula (demon of gluttony),and Marmo from Mammon (demon of avarice) and Leva from Levithan (demon of envy) and Regina in Latin meaning queen (demon of lust).
 * Doki Doki! Pretty Cure is the first series where the Cures' individual purification attacks do not begin with "Pretty Cure".
 * Doki Doki Pretty Cure is the fifth season where some of the Cures were friends before the series began.
 * Doki Doki! Pretty Cure is the first season where the lead Cure takes on the role of the Student Council President of her school.
 * Doki Doki! Pretty Cure is the second/third season to have mascots turn into humans. But, only Davi's human form has been shown so far.
 * Doki Doki! Pretty Cure is very similar to Heartcatch Pretty Cure!:
 * Mana and Tsubomi, are similar with same theme color, and also they are good at studying.
 * Itsuki and Alice have similiarties, they have the same theme colors, they also know how to fight.
 * Yuri and Makoto have also similarities, they both are the first Cures to appear but counted as the fourth Cures.
 * Jikochūs and Desertrians, are similar because they both show feelings and use people.
 * Both seasons, have born fairies, as Ai and Potpourri.
 * Doki Doki! Pretty Cure is also very similar to Fresh Pretty Cure!:
 * They both start with a team formed by a pink, blue and yellow cure (and in doki doki's case a purple cure) and are joined later by a red cure around the twentieth epiosdes.
 * They both contain a baby fairy (Ai and Chiffon ) that gives them special power-ups, has some powers o0f there own and the girls have to feed them using there henshin item's.
 * There henshin items both resemble phones.
 * Love and Mana both have yellow hair in there cure forms (being the only main characters to have that hair colour).
 * Setsuna and Regina are very similar in the way that they are villians who become the pretty cure's friend and turn good (in Setsuna's case, since she became a Cure and Regina did not)
 * They both start with the original team using a no weapon attack and beign upgraded by the baby fairies into using an actual weapon and later on using a group attack (earlier in doki doki then in fresh)

Merchandise
Please refer to main page Doki Doki! Pretty Cure Merchandise.

Gallery
{{scroll box
 * content====Official Art and Profiles===

Manga

 * Official Poster first revealing the Cures' look
 * Website Header (Toei Animation)
 * Official Art of civilian forms
 * Official Art of Cures and Jikochu
 * Doki Doki! Pretty Cures
 * Doki Doki! Cures receive their invitation in Precure All Stars New Stage 2
 * Doki Doki! Cures fighting in New Stage 2
 * Doki Doki! Cures with their Mascots appear in the Toei Site
 * Animation for the Selfish Trio
 * Art for all the Doki Doki! cures
 * The bags
 * Official wallpaper for February (Toei Animation)
 * Official wallpaper for February (TV Asahi)
 * Official wallpaper for March (Toei Animation)
 * Official wallpaper for March (TV Asahi)
 * Official wallpaper for April ( TV Asahi)
 * Official wallpaper for April (Toei animation)
 * Official wallpaper for May (Tv Asahi)
 * Doki Doki! Pretty Cure logo appears in the Opening
 * Doki Doki! Cures appear in the Opening
 * Doki Doki! Cures appear in the Ending
 * Civilian Cures playing with snow on the Opening
 * Doki Doki! Cures appear in the Wii Game during the opening
 * Doki Doki! Cures appear in the Wii Game during the opening
 * The Girls In Episode 6
 * Doki Doki! Cures as their names appear in the Official Wii Game
 * A group pose with all the Doki Doki! Cures after they are finished with their transformation.}}
 * A group pose with all the Doki Doki! Cures after they are finished with their transformation.}}