Doki Doki! Pretty Cure

Doki Doki! Pretty Cure (ドキドキ！ プリキュア), loosely translated as "Heartthrob Pretty Cure", is a Japanese Magical Girl Anime series, the tenth and the current installment in Izumi Todo's Pretty Cure series. Produced by Toei Animation, the series commemorate the tenth anniversary of the Pretty Cure Series and premiered on February 3, 2013.

Confirmation and Development
Doki Doki! Pretty Cure was first revealed on October 25, 2012 after Toei filed the trademark at the Japan Patent Office for a variety of goods on October 2. and the official logo was revealed in the January issue of Kodansha's Nakayoshi magazine. The series will commemorate the tenth anniversary of the Pretty Cure Series in 2013, replacing Smile Pretty Cure! on its initial timeslot.

The key visual first revealing the Cure's look was a poster officially released by Asahi TV on 8 Dec 2012. The poster officially confirmed the presence of 5 mascots, one of them named Charles (4 companions that can become mobile phone transformation devices, plus a baby mascot), the lead character's name as Aida Mana, the enemy's name Jikochuu, and a key location in the story Clover Tower.

Story
From the Asahi TV poster:

Aida Mana is a girl who is always eager to do things for the sake of others.

One day, when she was visiting the Clover Tower during her school's orientation program, an enemy named Jikochuu appeared suddenly, and tried to manipulate her inner heart! To fight this enemy, she borrowed power from a fairy named Sharuru and a magical device called the Cure Lovies to transform into Pretty Cure!

To protect the peace of the world, other legendary Pretty Cure soon joined her in battle! A mysterious baby also appears, making each day a "Heartthrob" experience! The 4 Cures, always holding "love" in their hearts, are battling for the world's fate!

From Toei Animation Website:

Just when Mana Aida, second-year student at Ōkai 1st Middle School, was about to reach the observatory at the top of the Clover Tower in her town, a monster appears. Mana, who jumps into action without thinking, is met by Sharuru, a fairy from the Trump Kingdom. With her help, she transforms into Cure Heart! Together with her childhood friends Rikka and Alice (along with the mysterious Cure Sword from the Trump Kingdom), Mana protects Earth from the invading Jikochū monsters.

Cures
Aida Mana (相田 マナ) / Cure Heart (キュアハート)-The bright and energetic student council president of Oogai First Public Middle School in her second year. She's a person who believes actions speak louder than words, and will often jump in to help others without even thinking about it. Both elders and youngsters around her believe in her leadership capabilities.

Hishikawa Rikka (菱川 六花) / Cure Diamond (キュアダイヤモンド)-The student council secretary in Oogai First Public Middle School. She's Mana's childhood friend. She was always protected by her back then, which makes Rikka always believe in Mana, but Rikka always protected Mana when she was a trouble maker. She is also one of the ten best students in national mock exams.

Yotsuba Alice (四葉 ありす) / Cure Rosetta (キュアロゼッタ)-A student in Nanatsu Hashi Academy for girls, which only rich people can afford because she's the heir to the Yotsuba Zaibatsu. She's childhood friends with Mana and Rikka. She's a kind person, sweet, talented and gentle, but often flaunts wealth involuntarily.

Kenzaki Makoto (剣崎 真琴) / Cure Sword (キュアソード)-The royal guard of Trump Kingdom in parallel worlds. She came to Japan to find the princess after her nation was invaded and became a super idol and extremely popular fashionista. Cool and always has a strong sense of responsibility, but harbored remorse for feeling that she didn't protect the princess, and doesn't get along well with her new allies.

Mascots
Sharuru (シャルル)-Heart's rabbit-like fairy partner. The most passionate of all the four mascots, she has a passionate heart and always works hard. She ends her sentences with "~charl!".

Raquel (ラケル)-Diamond's dog-like fairy partner. He is very reliable to the other fairies, much like his partner. He ends his sentences with "~quel!".

Lance (ランス)-Rosetta's bear-like fairy partner. He is the youngest out of the four mascots, and a little spoiled. He ends his sentences with "~lance!".

Dabyi (ダヴィ)-Sword's cat-like fairy partner. She is very independent, but she often worries about her partner. She ends her sentences with "~dabby!" Davi is able to transform into a human, and acts as Makoto's manager under the name "DB". It is currently unknown whether or not the other fairies have human forms as well.

Ai (アイ) - Ai also called Ai-Chan is the baby mascot who made her first appearance in episode 8. As a baby she cries and most smiles, but never says a word.

Trump Kingdom
Princess Marie Ange (マリー・アンジュ)-The princess of Trump Kingdom, who's being protected by Cure Sword before the beginning of the story. She is transported to the Human World and has gone missing, much to Cure Sword's dismay.

Villains
Selfish Trio (ジコチュートリオ)
 * Ira (イーラ)is a young boy who has light blue hair and batwings behind his ears.
 * Pell (ペール) is a middle-aged man who wears sunglasses and batwings behind his ears.
 * Marmo (マーモ) is a beautiful woman who wears pink tube hat and batwings behind her ears.

Jikochuu (ジコチュー) are monsters summoned by the villains of the series to battle the Pretty Cure.

Selfish King- the main antagonist of the series. He was the one who destoryed Trump Kingdom.

Items

 * Cure Lovies (キュアラビーズ) - the Transformation and Attack Item of the Pretty Cures
 * Lovely Commune (ラブリーコミ­ューン) - thre Transformation and Attack Device of Pretty Cures

Locations

 * Trump Kingdom (トランプ王国) - An alternate world ruled by Princess Marie Ange.
 * Oogai First Middle School (大貝第一中学) - Mana and Rikka's school.
 * Nanatsu Hashi Academy (七ツ橋学園) - Alice's school.
 * Clover Tower (クローバータワー) - Where Mana first met Charles.

Trivia

 * Doki Doki! Pretty Cure is the fourth series that has the fairy mascots transforming into Communes, after Futari wa Pretty Cure, Futari wa Pretty Cure Max Heart and Futari wa Pretty Cure Splash Star.
 * The Selfish Trio members' names are based on three of the seven demons that represent the Seven Deadly Sins: Ira from Ira (Latin word for "anger", representing wrath), Bell from Belphegor (demon of sloth) and Marmo from Mammon (demon of avarice).
 * Doki Doki! Pretty Cure is the fifth season so far where all the Cures are all the same age (14), after Futari wa Pretty Cure, Futari wa Pretty Cure Splash Star, Fresh Pretty Cure! and Smile Pretty Cure.
 * Doki Doki! Pretty Cure is the third season in which the Cures' basic finishers include their Cure names, after Yes! Pretty Cure 5 and Smile Pretty Cure!.
 * Doki Doki! Pretty Cure is the second series in which the lead Cure (Aida Mana) does not resemble her predecessors' personality, the first being Hanasaki Tsubomi from Heartcatch Pretty Cure.
 * Doki Doki! Pretty Cure is the first series where the Cures' individual purification attacks do not begin with "Pretty Cure".
 * Doki Doki! Pretty Cure is the fourth season not to have all the Cures attend the same school, following Fresh Pretty Cure!, Heartcatch Pretty Cure!, and Suite Pretty Cure.
 * Coincidentally, both Doki Doki! and Fresh have a card suit theme.
 * Doki Doki! is also the second season to have monsters created from humans' hearts, following Heartcatch.
 * Doki Doki! is also the third season to have a Cure who wishes to fight alone, similar to Heartcatch and Suite.
 * Doki Doki! Pretty Cure is the third season to have a baby mascot (Ai), after Fresh Pretty Cure! (Chiffon) and Heartcatch Pretty Cure! (Potpourri).
 * Doki Doki Pretty Cure is the third season to have a Cure from another world, after Fresh Pretty Cure! and Suite Pretty Cure! and the fifth to have a main character from another world after Futari wa Pretty Cure Max Heart, Yes! Pretty Cure 5 GoGo! and the two mentioned above.
 * Doki Doki Pretty Cure is the fifth season where some of the Cures were friends before the series began, after Yes! Pretty Cure 5, Fresh Pretty Cure!, Suite Pretty Cure! and Smile Pretty Cure.
 * Doki Doki! Pretty Cure is the fourth season with four Cures, after Fresh Pretty Cure, Heartcatch Pretty Cure and Suite Pretty Cure♪. However, it is the first season to have four Cures as the series has started.
 * Doki Doki! Pretty Cure is the first season where the lead Cure takes on the role of the Student Council President of her school. Previous seasons which had Cures with this role include Yes! Pretty Cure 5, Yes! Pretty Cure 5 GoGo!, Heartcatch Pretty Cure!, and Smile Pretty Cure.

Merchandise
Please refer to main page Doki Doki! Pretty Cure Merchandise.