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I Love the Love! Cure Lovely is Born! (愛が大好き！キュアラブリー誕生！) is the first episode of Happiness Charge Pretty Cure!.

Synopsis
The episode begins with Queen Mirage speaking, and telling that she is conquering, while her army is cheering, and is happy. Meanwhile, Cure Princess, along with Ribbon are fighting a strong Saiark, and Namekeruda appearing. However, Princess is too scared, and runs away. Until, Ribbon concludes that she is the princess, and needs to save the place, soon Cure Princess charges and unleashes her power, but fails to do it correctly, and instead gets hit by the Saiark, and de-transforms. About to get hit again, Fortune arrives with her wings, and attacks with her powers, and purfies the Saiark. Soon, after the human thanking Fortune for saving her, Glassun sneezes and makes new cards, as about to leave, Fortune scolds Princess really strongly, and because of this Princess cries.

The next day, Megumi, a cheerful girl, and her friend Yuko celebrate the good day, as Megumi is excited, and cheers up as she thinks of the Pretty Cures. While, Hime tries to overcome her sadness, and tries to cheer up, soon, Blue comes, the king of the Blue Sky Kingdom, and gives her a crystal, which could transform that certain person into a Cure. Soon, she cheers up and tries to find the person. Megumi, then comes home, and begs her mother to go to eat at a place, as she is allowed, she runs down, while Hime, transformed as Cure Princess throws the crystal, and lands onto Megumi's hands. Megumi, sees it and finds it really amazing, while Hime follows Megumi to see who she is.

While following her, Megumi is found to be a nice, and cheerful person, as she helps people, Hime finds it really nice, and finds Megumi's other friends too. Later on, Megumi walks alone, while Hime finds it hard to face her, soon, Ribbon pushes her, and gets found by Megumi. Seeing each other, Hime finds it super hard to talk to her, while Megumi finds her fashion, and reactions cute. Both of them, quickly get alone, while they talk about fashion. As still talking, Megumi is told by Hime that she has the chance to become a Pretty Cure, enough to shock Megumi.

Meanwhile, Namekaruda attacks by finding a person and trapping them into a mirror, and summoning a Saiark. Later, Megumi, and Hime become scared, however Hime then transforms onto Cure Princess. The Saiark, and Princess face each other, but Princess gets weak and falls, as about to get attacked by the Saiark, Megumi gets in front of Princess, and tells her to not touch her, or attack her. Soon, with this happening, Megumi feels the power of a Pretty Cure, and the crystal shines, as Blue finds it amazing, and Megumi transforms onto Cure Lovely. With this happening, Lovely gets too excited as forgets about her duty, but starts to fight without knowing how to.

Major Events

 * Happiness Charge! Pretty Cure season starts.
 * This episode marks the 10th anniversary of Pretty Cure, this being the reason why Cure Black shows on the beggining of the opening.

Pretty Cures

 * Aino Megumi/Cure Lovely
 * Shirayuki Hime/Cure Princess
 * Cure Fortune
 * Cure Black (only on the openning)

Mascots

 * Ribbon
 * Glassun

Villains

 * Queen Mirage
 * Namakeruda
 * Saiark
 * Choiarks

Secondary Characters

 * Blue
 * Omori Yuko
 * Sagara Seiji
 * Seiji's sister
 * Megumi's mother