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- "The worst possible ending in the world! Be covered with a Bad End! Your white futures shall be painted black! (「世界よ！最悪の結末！バッドエンドに染まれ！白紙の未来を黒く塗り潰すのだ！」 Sekai yo! Saiaku no ketsumatsu, baddo endo ni somare! Hakushi no mirai wo, kuroku nuritsubusu no da!?)"
– Every Bad End Commander, when gathering energy for Pierrot.
- The antagonist group of Smile Pretty Cure!. Their goal is to revive Emperor Pierrot and bring the worlds of Earth and Märchenland to a Bad End.
- The actual kingdom, first shown in episode 23. It is a depressing wasteland in eternal night, with impossibly high rock formations everywhere you look. The main castle sits on top of the largest tower, always shaded by a blood-red moon.
|Bad End Pretty Cure|
Glitter Shadow Force
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