|Season||Futari wa Pretty Cure Splash Star|
|Home Place||Dark Fall|
|Japanese Voice Actor||Morikawa Toshiyuki|
For most of the series, Goyan resembles a frog/toad-like figure dressed in dark Chinese like outfits with long white sleeves, red slit eyes, and sandals with socks. He normally poses as if he holds a cane. In his true form revealed when he destroys dark fall is much more fearsome where he has a think long tail pointed ears and a horn on his helmet. He is also very muscular and looks to be wearing a type of armor.
At first, he seems like an old man serving Akudaikan is soft-spoken and his most loyal servant. He will sometimes cover for the other villains and even offer them advice on how to defeat the cures but in a mocking way. His true personality is much more sadistic and bent on the destruction of both earth, and the land of fountains. He created Dark Fall just for this purpose.
At first, he seems like he's just Akudaikaan's most powerful lackey and acts as his underling berating the other villains and at one point even reviving them to beat the cures. After the cures go to Dark Fall to confront Akudaikaan in episode 47, it is revealed that he was the one who has created Akudaikaan and the true villain using Dark Fall to destroy the fountains. After killing Akudaikaan, he revealed his true form but is eventually defeated by Pretty Cure's Spiral Heart Splash Star in the final episode.
Goya means Bitter Melon
Echigo-ya comes from a shops name.
- He is the first main villain who is the man behind the curtain, although technically, Baldez could be considered the first.
- His and the other main villains' silhouette (Evil King, Desperaia, the Boss, Moebius, and Dune) are seen in Pretty Cure All Stars DX 3: Mirai ni Todoke! Sekai wo Tsunagu☆Niji-Iro no Hana. Goyan's silhouette represents Dark Fall.
- He shares the same voice actor with Black Fang, the main antagonist in the movie Happiness Charge Pretty Cure!: Ningyou no Kuni no Ballerina.
- Goyan returns in Pretty Cure All Stars: Minna de Utau♪ Kiseki no Mahou! as one of the revived villains.
- He is very similar in his concept, character development, and appearance in his final form, to Baldez from the previous season, who, like Goyan, revealed himself to be the main villain in the last few episodes of that season.