A Charismatic Model's Sigh! But Why? (カリスマモデルのため息!って、なぜですか? Charisma Model no Tameiki! Tte, Naze Desu Ka??) is the 8th episode for the season Heartcatch Pretty Cure! and also the 300th episode of the Pretty Cure franchise overall. The episode focuses on Kurumi Erika's relationship with her older sister Momoka, and Momoka's wish to be normal. The episode marks also the debut of Tsukikage Yuri.


Erika finds herself continuously angered dealing with Momoka; a beautiful and popular model. But after the fashion club requests joining her for the day she soon learns there might be more to her sister than she imagined...



Erika fights with Momoka.

One morning Erika bitterly awakens and prepares to get ready for school. She is unhappy over how popular his sister has become and after seeing her that morning, Momoka suggests that Erika should become a model too. As she discusses her recent job, Erika is unable to stay calm and storms off as her parents take a picture.

Erika meets up with Tsubomi, who has come with a new fashion magazine with Momoka on the cover. Erika wants nothing to do with it though, and Tsubomi asks her how she may know Momoka as she observes her behavior. She is shocked to be told Momoka is actually her sister.

As the girls head to school they discuss her family, with Erika saying Momoka became a model because their mother was one- but she lacks their beauty and is a bit envious of that. Tsubomi starts to wonder if this was why Erika's heart flower began to wilt, recalling how the doll Desertrian was saying things that sounded like what Erika was describing. She decides not to bring it up though.

Yuri comes and stays so Momoka doesn't stay lonely.

Meanwhile, Momoka arrives at school to see everyone discussing how cute and popular she is- unknowingly causing her mood to worsen. As she prepares for lunch she is joined by another student, Yuri Tsukikage, who has come by to discuss their schoolwork with her.


Erika's friends hug her, something that Momoka always wanted.

Momoka's mood worsens throughout the day, and when she considers speaking to Erika about it, she is surprised when all of her friends from the Fashion Club suddenly show up. The other girls are amazed to know that Erika is related to someone so popular, and when Momoka invites the girls to a photoshoot, they quickly accept and embrace Erika, very excited over such an opportunity. Erika isn't very happy and doesn't notice how sad her sister appears to be while watching them.

At home, Erika gathers her designs to show the other members, but fearing Momoka probably wouldn't like them, she decides to wait before they take off.

At the photoshoot’s location, they find Momoka in the middle of work. Everyone is bewitched by the display, but when Momoka notices Erika is still in a foul mood and isn't having any fun despite being surrounded by friends, she finds herself saddened.

Kumojacky suddenly arrives and notices her Heart Flower has begun to wilt, so he uses it to make a Desertrian out of her makeup kit. This infuriates Erika and she and Tsubomi transform into Cure Marine and Cure Blossom. Before Marine can attack she listens to the Desertrian speak, saying that she always wished to be gathered by people and have them act kindly to her, as friends.

Cure Marine becomes angry.

Erika is then kicked by the Desertrian so Blossom attempts to attack it several times, but struggles to do any real damage. Angrily, Marine uses Blue Forte Wave and the Desertrian is easily defeated.

With everything returned to normal, Erika and Momoka begin to chat about things again. Erika doesn't bring up what the Desertrian said, but she does feel a little better now, being able to peek into her older sister's true feelings. She hesitates and shows Momoka her drawings; expressing delight when Momoka compliments them.

Major Events





Secondary Characters


  • Ironically, despite Sasorina and Cobraja being interested in fashion and appearance, Kumojacky is the enemy of this episode.
  • It is the first time that an insert song is played in the background.
  • The Desertrian's first word is "beauty" which would later become the name of Aoki Reika's Cure identity.
  • The pose that Cure Marine used when she said her new catchphrase seems based on an Objection! pose from the Phoenix Wright video game series.
  • The bracelet that Momoka is wearing is the same one that Love's mom made in Fresh Pretty Cure! for Love and Setsuna, one link from Love's, one link from Setsuna's.


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Heartcatch Pretty Cure! episode 07 Heartcatch Pretty Cure! episode 09

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