Directed by Nagamine Tatsuya and produced by Toei Animation, the series premiered on TV Asahi February 2nd, 2014, succeeding Doki Doki! Pretty Cure in its time slot. The series' motifs are mirrors, fashion, dancing, and form-changing, and its themes are love and happiness.
The season celebrates the franchise's 10th anniversary.
Happiness Charge Pretty Cure! was first announced by Toei in the Japan Patent Office for a variety of goods on October 2 and made public on October 24, 2013. In an issue of Nikkan Sports' Pretty Cure Shimbun newspaper, after confirming Doki Doki! Pretty Cure's 49-episode run, Doki Doki! Pretty Cure's producer Hiroaki Shibata confirmed Happiness Charge Pretty Cure! and its airdate at the beginning of February 2014. A posting for Nintendo 3DS merchandise on Amazon revealed designs for the two main heroines, Cure Lovely and Cure Princess.
On January 3, 2014, Nakajima Megumi of Macross Frontier fame announced that she would voice the series' main character, Aino Megumi. She stated that Pretty Cure was something she had adored for a long time, so it was like a dream to be allowed to star in it. It was the first time she took another lead anime role after announcing her indefinite hiatus from her music career at the end of March 2014. A day later, the first commercial for the series aired at the end of Doki Doki! Pretty Cure, showcasing Cure Lovely and Cure Princess' transformations.
All around the world, Pretty Cures have been fighting against the invasion of the enemies known as Saiarks! Shirayuki Hime, the princess of the Blue Sky Kingdom, is, in fact, a Pretty Cure, but, unable to defeat the enemy alone, she has fallen behind the others and is in quite a terrible situation. Then, on her quest to find a partner, she meets Aino Megumi (Cure Lovely), and they form a team called Happiness Charge Pretty Cure. Later in the story, they are joined by Cure Honey (Omori Yuko) and Cure Fortune (Hikawa Iona), fight against the Phantom Empire, defeat the Saiarks, and collect all PreCards to fulfill their wish! With the dress-up theme beloved by girls, a completely different Pretty Cure story begins!
- Aino Megumi (愛乃めぐみ?) / Cure Lovely (キュアラブリー?) is the protagonist whose redeeming features are her happy-go-lucky attitude and smile. When people who feel troubled or depressed and want to be left alone, she unintentionally meddles in their issues. Though she is awkward/tactless, and her attempts at helping others often fail, she thoroughly looks to the positive and is skilled at seeing the good in people. She has an interest in cute fashion, but her fashion sense is not exactly the best. Her standard signature color is pink, and she can change into two alternate forms: the red "Cherry Flamenco" (チェリーフラメンコ?) and the yellow "Lollipop Hiphop" (ロリポップヒップホップ?). She is represented by hearts.
- Shirayuki Hime (白雪ひめ?) / Cure Princess (キュアプリンセス?) is the princess of the Blue Sky Kingdom and a rather selfish and spoiled fashionista. To save the Blue Sky Kingdom from being ruled by the Phantom Empire, she became a Pretty Cure, except she is easily scared and will immediately try to escape in the middle of fights. Because of her shyness, she never had friends until meeting Megumi. Her standard signature color is blue, and she can change into two alternate forms: the dark blue "Sherbet Ballet" (シャーベットバレエ?) and the green "Macadamia Hula Dance" (マカダミアフラダンス?). She is represented by circles and feathers.
- Omori Yuko (大森ゆうこ?) / Cure Honey (キュアハニー?) is Megumi’s friend and classmate. She has this snuggly and fluffy atmosphere about her, so she has a soothing personality that calms her surroundings. Her home is a lunch store, so she loves eating and making food. Her standard signature color is yellow, and she can change into two alternate forms: the blue and red "Popcorn Cheer" (ポップコーンチア?) and the orange "Coconuts Samba" (ココナッツサンバ?). She is represented by clovers.
- Hikawa Iona (氷川いおな?) / Cure Fortune (キュアフォーチュン?) is a Pretty Cure who helps the weak and has a strong sense of justice and a gentleness when she consoles people. Her parents live in America. With her sense of duty as a Cure and her excellent fighting skills, she goes on her own to bring down the Saiarks one by one. In episode 19, Iona revealed to the Cures that she is Cure Fortune. Her standard signature color is purple, and she can change into two alternate forms: the turquoise and yellow "Pine Arabian" (パインアラビアン?) and the blue and pink "Anmitsu Komachi" (あんみつこまち?). She is represented by stars.
- Blue (ブルー?) is the god of Earth who endows the heroines with the power of Pretty Cure.
- Ribbon (リボン?) is Hime's mediator and Cure Lovely, Cure Princess, and—until the final episode—Cure Honey's fairy partner. Despite her cute appearance, she is silver-tongued and much gutsier than Hime.
- Glasan (ぐらさん?) is Cure Fortune's fairy partner. She helps Cure Fortune during her battles.
- Queen Mirage (クイーンミラージュ?) is the ruler of the Phantom Empire. She loves to see people fall into despair and sorrow, with her Saiarks creating fog and utter chaos. Episode 13 revealed that she was once in love with Blue, but under some circumstances, she then became evil, rejecting all love and happiness in the world. She used to be a Cure named Cure Mirage (キュアミラージュ?). In episode 43, the Cures purified her, and she regained her Pretty Cure powers and her love for Blue.
- Deep Mirror (ディープミラー?) / Red (レッド?) is Queen Mirage's adviser. Appearing as a mirror with an unknown figure inside, he shows things such as a map of the Phantom Empire's influences and any new Cures and often orders the generals under Mirage's command. He turned out to be Red Planet's god and the one who controlled Queen Mirage. When all life on it disappeared, he grew jealous of his younger brother Blue, who protected the Earth, and attempted to destroy it so Blue would feel the same despair. In episode 49, Cure Lovely purified him, and he learned from his mistakes, now trying to restore the planet with the help of Blue and Mirage.
- Namakelder (ナマケルダ?) is the first general of the Phantom Empire. He has grasshopper antennae on his hat and wields a cane. He is polite and perceptive but very lazy, even considering listening to a song too much work. He is angered when disturbed in his naps and targets mostly energetic people to teach them the greatness of being lazy, though he is surprisingly passionate about baseball. His Saiarks spread mold across the area. Episode 49 revealed that he used to work as a businessman until he fell out with his lover. He goes back to working at his job and still keeps a bit of his laziness.
- Hosshiwa (ホッシーワ?) is the second general of the Phantom Empire. She has Marie Antoinette-like locks, wears a pink lolita dress and a hat with a red apple symbol, and owns an umbrella that she can use as a weapon. She is a spoiled, wealthy lady who desires everything, especially her beloved sweets. She can disguise herself to fool the Cures and lead them into traps. Her rival is Cure Honey. She dislikes friendships and family bonds, arguing that it is best to be alone, and accordingly targets mostly families and weddings. Her Saiarks turn the area into one with chocolate, cakes and other sweets and desserts. Episode 49 revealed that she used to be a kindergarten teacher. She goes back to teaching while still showing some signs of her selfish personality.
- Oresky (オレスキー?) is the third general of the Phantom Empire. He is a physically strong man who sports self-made medals on a military uniform with a Saiark symbol. He aims to be the best and strongest in any field and aggressively targets people who might threaten his position as number one. Oresky is bossy and overbearing but shows a childish, curious side and insecurity that motivates his aggression. In his own words, if he is not the best, he is nothing. Oresky celebrates himself as the trio's leader, going as far as to call it the "Oresky Trio," and is under the impression that Hosshiwa and Namakelder admire him. Though they accept his commands, he is cheerfully unaware that they talk badly about him behind his back. His Saiarks turn the area into a barren wasteland and create dark clouds. Episode 49 revealed that he used to be a police officer. Going back to his old job, he now aims at being the number one in being helpful.
- Phantom (ファントム?) / PhanPhan (ファンファン?) is the fourth and elite general of the Phantom Empire. He is a man who wears a white coat and a gauntlet and wields a sword. He is courageous and unruffled and refers to himself as "The Pretty Cure Hunter." He is incredibly loyal to Queen Mirage, possibly even having feelings for her. He defeated many Pretty Cures worldwide, including Cure Tender, Cure Fortune's elder sister. He was severely weakened after Cure Fortune gained new powers and overpowered him. In episode 30, he temporarily transformed into Unlovely (アンラブリー?). His Saiarks spread purple crystals and mines throughout the area. Episode 41 revealed that he is Cure Mirage's fairy partner. In the last episode, he became Cure Honey's fairy partner.
- Madam Momere (マダムモメール?) is the fifth general of the Phantom Empire, though she only seems to target Hawaii. She is a flamboyant lady who loves it when her opponents argue among each other. She appeared in episode 28 as Alo~ha Pretty Cure's personal nemesis. Her Saiarks freeze the area around them.
- Saiarks (サイアーク?) are the series' main monsters. They wear sunglasses and scarves, with the colors of the scarves depending on who summoned them. The Phantom Empire creates them by trapping victims within mirrors. Their name comes from "saiaku," meaning "worst" or "terrible." They can alter the environment around them also depending on who summoned them.
- Choiarks (チョイアーク?) are a group of numerous underlings who work for the Phantom Empire. They don't often speak conventional words but say "Choi." Their name comes from "choi aku," meaning "a little bad" or "kind of bad." They are much weaker than Saiarks and serve at a low rank in the empire. The Cures can use their Form Changes to purify them.
- Sagara Seiji (相楽誠司?) is a 14-year-old boy who lives next door to Megumi. Friends with Megumi since childhood, he understands her weak and good points. Seiji loves martial arts and diligently trains every day at the Hikawa Style Karate Dojo. Although he's popular with girls, he has no interest in a relationship and wants to focus on his training. Despite this, however, he harbors a secret crush on Megumi and shows jealousy towards Blue due to Megumi's developing feelings towards him. Because of his mother's work, he and his sister Mao usually have dinner with the Ainos'.
- Hikawa Maria (氷川まりあ?) / Cure Tender (キュアテンダー?) is Iona's older sister. As Glasan and Iona described, she is a powerful Pretty Cure with a strong heart. She was defeated by Phantom while protecting her sister from his attack. In episode 37, Queen Mirage corrupted her. The Cures were able to free her from Mirage's control after a long and hard battle. She traveled to the United States to spend time with her parents and help the other Cures out.
- Sagara Mao (相楽真央?) is Seiji's younger sister. She and Megumi get along well.
- Aino Kaori (愛乃かおり?) is Megumi's mother. She was the one who taught Megumi to help others when they are in trouble. Although her health isn't good, she always takes care of Megumi.
- Masuko Miyo (増子美代?) is a reporter in the Happiness Charge Pretty Cure! universe. She reports about the Pretty Cures.
- Other Cures: Episode 8 revealed that there are other Pretty Cures battling Saiarks in different regions of the world, including Texas (Bomber Girls Pretty Cure!), India (Wonderful Net Pretty Cure!) and France (Cure Earl). There is one in Egypt named Cure Nile, but she had been defeated and sealed by Phantom. Episode 14 revealed additional Cures from Sydney, Moscow, Rome, and London. In episode 28, the main Cures visited Hawaii and met a new Pretty Cure team, the Alo~ha Pretty Cure, which consists of two Cures: Cure Wave and Cure Sunset.
- PreChanMirror (プリチェンミラー?): The Cures' transformation item (excluding Cure Fortune). Its name is short for "Pretty Change Mirror."
- LovePreBrace (ラブプリブレス?): Most Cures' attack item. Cure Fortune had one when she inherited Cure Tender's old powers but lost it in episode 22.
- Triple Dance Honey Baton (トリプルダンスハニーバトン?): Cure Honey's attack item. It has three modes: Baton, Ribbon, and Maracas. She can also use it for protection.
- Fortune Tambourine (フォーチュンタンバリン?): Cure Fortune's weapon. She received it in episode 22. With it, she can use her attack Starlight Ascension.
- Fortune Piano (フォーチュンピアノ?): Cure Fortune's transformation device.
- Shining Make Dresser (シャイニングメイクドレッサー?) / Axia (アクシア?): A box that kept the villains sealed away. The Blue Sky Kingdom kept it until Hime opened it, releasing the Saiarks, Queen Mirage, and her minions from their prison. However, it holds powerful magic in its fully restored form, a mirror, and lets the Cures use their group attacks Happiness Big Bang and Innocent Purification. It also granted the Cures their Innocent Forms when their innocent feelings had peaked.
- PreCards (プリカード?): The season's collectible items, which the Cures use to transform and change forms. If happiness wells up within a fairy, their nose gets ticklish, and they form a card. When a Cure or team gathers enough, the cards can grant any wish. In episode 22, Lovely, Princess, and Honey had collected enough so Hime could resurrect her kingdom. However, she gave all of them to Iona to apologize for her past mistakes. Their name is short for "Pretty Cards."
- Cure Line (キュアライン?): A smartphone-like device that the Cures can use to communicate with each other. Their faces appear on the screen when they talk to each other.
- Pikarigaoka (ぴかりが丘?): A town located in the Greater Tokyo Area and the setting of the Happiness Charge Pretty Cure! series. It was the main target of the Phantom Empire.
- Blue Sky Kingdom (ブルースカイ王国?): The homeland of Shirayuki Hime. The Phantom Empire occupied it after Hime accidentally opened Axia. After Queen Mirage was purified, the kingdom returned, and its people were all freed.
- Phantom Empire (幻影帝国?): An evil empire that serves as the main antagonists' base in Happiness Charge Pretty Cure! Queen Mirage was its supposed leader, but Red was the true one.
- Pretty Cure Graveyard (プリキュア墓場?): Where Phantom collected the Pretty Cures he defeated. After the defeat of the Phantom Empire, the Cures were all freed.
- Pikarigaoka Middle School (ぴかりが丘中学校?): The school that the Cures attend.
- Omori Rice (おおもりご飯 Oomori Gohan?): A lunchbox restaurant and home to the Omori family, including Omori Yuko.
- Hikawa Style Karate Dojo (氷川流空手道場?): A karate dojo run by the Hikawa family and the residence of Hikawa Iona, Hikawa Maria, and their grandfather. Sagara Seiji attends this school as well as a student of the Hikawa Style.
- Cross Mirror Room (クロスミラールーム Kurosu Mirā Rūmu?): A special room where Blue usually resides and watches what the Cures are doing. There, they can teleport anywhere around the world. A similar room exists for Red, where he watches over the events of the world as Deep Mirror.
- Happiness Charge Pretty Cure! is the first season of Pretty Cure to introduce other currently active Pretty Cure teams besides the main one, with the International Pretty Cures.
- Happiness Charge Pretty Cure! shares some motifs with previous seasons, such as the dancing motif with Fresh Pretty Cure! and the fashion motif with Heartcatch Pretty Cure!
- This is the first season to feature a "passing the torch" scene, with Cure Lovely passing it to Cure Flora, the lead Cure for Go! Princess Pretty Cure. Super Sentai's Hand-Off tradition inspired it, and seasons following Happiness Charge Pretty Cure! would do this from here on out.
- Happiness Charge Pretty Cure! is the first season to have just one eyecatch.
- Happiness Charge Pretty Cure! has the largest number of Cures in a season (counting Cure Tender, Cure Mirage, and the international Cures).
- Happiness Charge Pretty Cure! is the first season to use CGI within the show, with it being used for the Cures' attacks in their Form Changes.
Main Page: Happiness Charge Pretty Cure! Merchandise
- HappinessCharge Pretty Cure! celebrates 10th anniversary of Pretty Cure
- Confirmed that Doki Doki! Pretty Cure will run for 49 episodes
- Cure Lovely and Cure Princess revealed