イーラ Īra
SeasonDoki Doki! Pretty Cure
Eye ColorYellow
Hair ColorLight blue
Home PlaceSelfish Kingdom
First AppearanceDDPC01
Theme ColorPurple
Japanese Voice ActorTanaka Mayumi
English Voice ActorBenjamin Diskin

Ira (イーラ Īra?) is one of the members of the Selfish Trio. He is the youngest of the Trio. He appears in episode 1 along with his partner, Marmo.


Ira has light blue hair and olive eyes. Like the rest of the trio, he has bat wing-like objects behind his ears. He wears a red shirt cover with a purple jacket.


Ira is the first of the three villains to appear and calls out the crab Jikochuu at clover tower to cause enough trouble to lure out Cure Sword - the last known remaining Pretty Cure at the time. Once Sword appears he is interrupted by Marmo, who has created a second crab Jikochuu to try to destroy Sword herself. They are both foiled when Mana becomes Cure Heart. Ira continues to attack Cure Heart throughout the first few episodes and has been foiled by the emergence of both Cure Diamond and Cure Rosetta but continues to be active. 

Having Amnesia


Ira gets shocked by lightning.

Leva and Gula were joking with him in the Selfish Trio's hideout, which made Ira leave in frustration. While traveling in the air, Ira got struck by a lightning bolt, causing him to fall in the sea. The next day, Rikka, along with Raquel were at the beach and found him, washed up on the shore, unconscious. Rikka, decided to helped him, despite knowing how dangerous he is. Suddenly when Ira woke up, he said that he didn't remember anything of what had happened or who he was, from this, Rikka then knew it was amnesia. Seeing the bad condition Ira was in, she took him to her home. Rikka cared for him, made food for him and also fed him. From this, Raquel became jealous. Rikka told her friends about what had happened and that Ira had amnesia. Once Aguri saw him, she transformed and tried to defeat Ira, however Rikka was protecting him, suddenly Gula came attacking them, Cure Ace left. While the girls tried to avoid Gula's attacks, Ira hit his head hard, leading to him regaining his memories. He knew he was bad, however this time he was in the Cures' side. He protected the Cures from Gula's punch by blowing them away. As he saw that the Cures were in good condition, Ira left. He went in a mysterious place, in which he took off his bandages, meaning that he had recovered from his injuries. DDPC26


Ira has a playful personality. He acts mostly like a bratty kid and the trio call him a 'kid' at points due to this. He is also known for getting angry easily, as he does when Marmo uses the Jikochuu, which he created as a distraction so she could sneak up on Cure Sword. He often takes out his anger by bowling in the Selfish Trio's bowling alley hideout. But despite his flaws he has displayed a certain level of honor as seen in Episode 26 when he saves the Cures from Gula, though it is unknown whether it is because he was grateful for Rikka treating his injuries and helping him gain his memories back or whether it is because he has a crush on her which was pointed out by Marmo in episode 4.


Hishikawa Rikka - Both were rivals. Ira called her an 'Angel' in episode 26. Marmo frequently teases him about his potential crush. In the second to final episode he is shown protecting her from a Jikochuu. In the episode after his motivation for fighting her is because of his own fear of her disappearing.


Ira, like the other members of the Selfish Trio, haves a power to turn people's selfish thoughts to monsters called Jikochuu. He can also create a bunch of tiny little purple colored daggers that he can throw to his enemies. He can also throw a powerful gust of wind at enemies.


  • He is named for the Latin/Spanish word for "wrath," one of the deadly sins.
  • It is unknown if Ira does have feelings for Cure Diamond although there have been many hints that he does.
  • While his name is unchanged in Glitter Force Doki Doki, it is pronounced differently. In the Japanese version, Ira is pronounced "Ee-rah"; in the dub, it's pronounced "Eye-ruh".




VTEDoki Doki! Pretty Cure characters
Cures Aida Mana/Cure HeartHishikawa Rikka/Cure DiamondYotsuba Alice/Cure RosettaKenzaki Makoto/Cure SwordMadoka Aguri/Cure AceCure EmpressCure MagicianCure Priestess
Mascots SharuruRaquelLanceDabyiAiMelan
Villains Selfish King/Trump KingReginaIraMarmoBelLevaGulaLustGomaJikochuu
Others Princess Marie AngeMichikoSebastianOkada JoeAida AyumiAida KentaroBando SokichiHishikawa RyokoHishikawa YuuzouYotsuba IchiroYotsuba SeijiYotsuba ShoukoYotsuba HiromichiMadoka MariNikaidou TakuyaMomota TsubasaYashima ChihiroJuujou HiroshiSaotome JunItsutsuboshi ReinaOotori TamakiKaruta QueenMorimoto EruMr. Kido
Movie only MarshMannequin CarmineSilver ClockPurple BuggyBando Isuzu/BebelMaro
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