BANDAI has released various Pretty Cure and Pretty Cure All Stars playsets and dolls for said playsets. Well known ones are the Cure Dolls, the PreCoord Dolls and the new line of Precute Dolls.
Cure Dolls (キュアドール,Kyua Dōru?) are 5-inch tall dolls of the Pretty Cure characters. They have movable arms and legs, and can be placed on pegs installed inside Cure Doll Dollhouses. All dolls are sold separately in their own box, and each comes with a special character data card. All dolls are released by BANDAI and copyrighted by ABC Toei Animation.
The PreCoord Dolls' (プリコーデドール,Purikōdedōru?) main gimmick is how you can remove and change ("coordinate") the clothes and the hair of the Cures. The hands can also hold items. The All Stars releases had two to three Cures in a set, and you could interchange their hair and outfit how you liked it.
They are approximately half the size of the Cure Dolls, and are sold with and promote playsets, and like the Cure Dolls they are released by BANDAI and copyrighted by ABC Toei Animation.
Similar toy concepts (dressing up, the simple shape of the hands to hold items, the playsets and so on) have been part of past shokugan (food toy) releases, though the tag names and appearance of the dolls have been different each time.
PreCoord Doll Futari wa Pretty Cure Max Heart set (Cure Black, Cure White and Shiny Luminous)
PreCoord Doll Futari wa Pretty Cure Splash Star set (Cure Bloom and Cure Egret)
PreCoord Doll Yes! Pretty Cure 5! GoGo! set (Cure Dream, Cure Lemonade and Cure Mint)
PreCoord Doll Yes! Pretty Cure 5! GoGo! set (Cure Rouge, Cure Aqua and Milky Rose)
PreCoord Doll Fresh Pretty Cure! set (Cure Peach and Cure Pine)
PreCoord Doll Fresh Pretty Cure! set (Cure Berry and Cure Passion)
PreCoord Doll Heartcatch Pretty Cure! set (Cure Blossom and Cure Moonlight)
PreCoord Doll Heartcatch Pretty Cure! set (Cure Marine and Cure Sunshine)
PreCoord Doll Suite Pretty Cure♪ set (Cure Melody and Cure Muse)
PreCoord Doll Suite Pretty Cure♪ set (Cure Rhythm and Cure Beat)
PreCoord Doll Smile Pretty Cure! set (Cure Happy, Cure Sunny and Cure March)
PreCoord Doll Smile Pretty Cure! set (Cure Peace and Cure Beauty)
PreCoord Doll Doki Doki! Pretty Cure set (Cure Heart, Cure Diamond and Cure Rosetta)
PreCoord Doll Doki Doki! Pretty Cure set (Cure Sword and Cure Ace)
The Mahou Tsukai dolls are the first series of these type of dolls, with the main gimmick being that you can move their arms and legs to make them sit down and pose - the tag name of the dolls is Lovely Pose (ラブリーポーズドール,Lovely Pose?). They did not come with playsets.
The KiraKira series is the first to sold in and with playsets. One can purchase several mini boxes, each with a character in them, to get the full playset. The playsets are kitchen and food stand themed, fitting with the anime. The tag name is Happy Life Precute (ハッピーライフ ぷりきゅ～と,Happy Life Precute?).